Content Marketing

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Articles from the Content Marketing category

7 common content marketing mistakes to avoid

Content marketing is a very important method of getting the word out about your products...

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to...

Five ways marketing can directly benefit your sales team

We’ve had many brands walk through our doors (or more often we’ve walked through theirs)...

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content...

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s...

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used...

Made in Asia: rethinking diaspora marketing

Diaspora marketing is an often-overlooked marketing approach that can tap into culturally rich markets. Is...

Embrace live video, the results are worth it

Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced...

What is a Content Marketing Strategy

The world has shifted some. You know the story – the digital revolution bought new...

How to simplify the dreaded approvals process

Content marketing is appealing to any organisation that needs to communicate with large numbers of...