Overview
Strategy tied to the systems you'll deliver it on
Strategy documents often stall at the hand-over to delivery. The plan is sound, but the portfolio process, customer data and ways of working needed to carry it out were never designed, so the organisation keeps working the way it did before.
Great Minds is a Sydney-based systems integrator, so our strategy work is grounded in the platforms it will run on. We offer three strategy services. An enterprise PMO decides which initiatives get funded and checks whether they pay off. A single customer view gives every team one trusted record for each customer. The Atlassian System of Work puts goals, planning and shared knowledge into Jira, Confluence and Rovo. Each ends in rules, designs and a roadmap your teams can carry out, and we can deliver that roadmap with you.
These services are for leaders who need change to land: executives running several major programs at once, marketing and service leaders whose customer data is split across systems, and operations and technology leaders who want teams working from shared goals. If your question is about data ownership and governance more broadly, see our data strategy service.
Capabilities
Strategy services
Each service has its own page with what's included, how we deliver it and the Australian rules that apply.
01Enterprise program management office (ePMO)Portfolio intake, prioritisation, proportionate governance and benefits tracking, with Jira, Jira Align and Microsoft tools connected underneath.Explore →
02Atlassian System of Work (SoW)Atlassian's framework for aligning work to goals, planning across teams and sharing knowledge, put into practice in Jira, Confluence, Loom and Rovo.Explore →
03Single customer view (SCV)One trusted record for each customer across CRM, commerce, marketing and service, with the match and consent rules written down.Explore →Partnerships
Platforms our strategy work builds on
Strategy here is designed for the platforms you'll deliver it on. Great Minds is an Atlassian Silver Solution Partner and a Klaviyo Gold Advisor, and we also deliver Salesforce, Microsoft and Adobe platforms.
AtlassianJira, Confluence, Jira Align and Rovo for portfolio planning and the System of Work. Great Minds is an Atlassian Silver Solution Partner.
SalesforceSales Cloud, Service Cloud and Data 360 as the customer hub for a single customer view, implemented and connected to the rest of your stack.
MicrosoftDynamics 365, Planner and Project, connected to portfolio reporting and customer data.
AdobeAdobe Experience Cloud, including Real-Time CDP for customer profiles and Workfront for marketing work management.
KlaviyoCustomer profiles, consent and segmentation for ecommerce brands. Great Minds is a Klaviyo Gold Advisor.How we deliver
How a strategy engagement runs
Interviews with leaders and the teams doing the work, and a look at the systems and data involved, so the strategy starts from how things actually run.
The decisions only you can make, such as funding criteria, customer data ownership or which goals matter, written down and agreed by the people accountable for them.
The operating model, data and platform design and a sequenced roadmap with owners and dependencies, short enough that people use it.
As a systems integrator we can build what the roadmap calls for. Or your team can deliver it, because we write the roadmap so it stands on its own.
Australian considerations
The Australian rules that shape this work
For banks, insurers and superannuation trustees, APRA's CPS 230 Operational Risk Management has applied since 1 July 2025, with an updated version from 1 July 2026. It requires critical operations, tolerance levels and material service providers to be identified and managed, including the risk that change programs introduce, which makes a portfolio view part of compliance.
Customer data strategy runs on the Privacy Act. The Australian Privacy Principles cover the quality, security, retention and overseas disclosure of personal information, and from 10 December 2026 privacy policies must disclose decisions that computer programs make, or substantially help make, about people. Our guide to automated decisions and the Privacy Act explains the test. For Atlassian-based work, Great Minds invoices Atlassian licences in Australian dollars.
FAQ
Strategy and innovation questions
How is your strategy work different from a management consultancy's?
We're a systems integrator, so our strategy work is designed around the platforms, data and integrations that will carry it out, and we can deliver it as well as recommend it. The output is usually shorter and more specific than a traditional strategy report: rules, designs and a roadmap rather than a long document.
Do you deliver what you recommend?
If you want us to. You can use us for both, so the people who designed the roadmap build the integrations, platform changes and automation, or deliver with your own team or another partner; we write the roadmap so that works too.
Which strategy service should we start with?
Start with the problem that costs you most. If too many initiatives compete for the same people and money, start with an ePMO. If customer data is split across systems, start with a single customer view. If teams on Atlassian can't connect their work to goals, start with the System of Work.
How long does a strategy engagement take?
It depends on scope, but we keep the first phase short and aim it at a decision. A first working ePMO, for example, can usually be set up in about 90 days, with prioritisation rules and a first decision round, and refined after that.
Do we need to use Atlassian for the System of Work?
The System of Work is Atlassian's framework, and its products are built to support it, but you can apply the principles with the Atlassian products you already have. Our System of Work page covers where to start.
People
Strategists, portfolio specialists and solution architects
Our strategy consultants work with executives on priorities and decisions, and with delivery teams on the platforms and data underneath. Because we're an integrator, the people who shape the strategy can also build it, with AI agents taking on repetitive analysis and data work under their review.
Case studies
Recent work from across the firm.
One asset library for APAC, EMEA and North AmericaModernising creative storage and operations for a global retailerEnabling global brand consistency through enterprise Digital Asset Management
4x faster campaign execution, 1M+ contacts migratedSalesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipientsUnlocking personalised growth at scale through Klaviyo implementation and data migration
Servers virtualised for a resilient, scalable office networkCritical ICT infrastructure upgrades for Tzannes ArchitectsICT transformation allowing Tzannes to enjoy a flexible, resilient, and highly scalable IT infrastructure.Insights
Guides to strategy and delivery
What is an enterprise PMO (ePMO)? A guide for Australian leadersWhat an ePMO does that a PMO doesn't, why CPS 230 and AI portfolios raise the stakes, the systems it has to join up, and a 90-day plan.
Tool sprawl: how to consolidate and connect your software stackWhat SaaS and AI tool sprawl really costs, how to audit your stack, and when to consolidate, connect or retire.
Why change stalls: three barriers and the CEO's roleThe barriers that stall platform, AI and operating-model change, the roles that make change work, and what only the CEO can do.