Insights · 4 articles
Customer data and CX
Customer data and CX for Australian brands: single customer view, CDPs, Salesforce Marketing Cloud and Klaviyo, consent and first-party data.
Adobe AEM Assets vs Bynder: choosing an enterprise DAMAdobe AEM Assets vs Bynder compared by a team that has delivered both: best fit, strengths, integrations and the questions that decide which DAM suits you.
AI in customer acquisition: what works for Australian marketersWhere AI genuinely improves customer acquisition, why connected first-party data comes first, and the Australian privacy and spam rules CMOs must plan for.
Salesforce training and user adoption: a practical guideDesign for adoption, role-based training on realistic data, in-app guidance, measuring real adoption and preparing users for Agentforce.
Salesforce for fund managers: investor relations, distribution and DDOWhich Salesforce products fit, modelling advisers, platforms and investors, registry integration, DDO and AML/CTF support, and AI.
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