Capability 04

6 platforms

Marketing technology that grows revenue.

Customer data, journeys, content and commerce on platforms that connect, so marketing launches faster and personalises at scale without waiting on IT.

Marketer working on a laptop in a bright studio

Overview

One connected stack, not six disconnected tools.

Most marketing teams run a CRM, an email platform, a website, an asset library, product data and a store that barely talk to each other. Every campaign then depends on exports, workarounds and developer time.

We implement, migrate and integrate the platforms behind your customer experience, so data flows from one to the next with consent intact, and your team can build journeys, segments and campaigns themselves.

Where to start

Start with a martech stack review.

Before anyone buys another tool, we map what you have: the platforms, how customer data and consent move between them, and where campaigns get stuck.

You get a clear picture of what to keep, consolidate, connect or automate, with the business case for each step.

Consent built in

From 10 December 2026, privacy policies must disclose automated decisions that significantly affect people. Personalisation is designed with that in mind. Read the guide →

  1. Map the stack

    Every platform, integration and data flow, including the spreadsheets and exports holding it together.

  2. Find the friction

    Where launches wait on developers, where data is duplicated or stale, and where consent is at risk.

  3. Prioritise by value

    A sequenced plan of consolidations, integrations and automations, each tied to a marketing outcome.

  4. Deliver and hand over

    Implementation and migration with AI agents doing the repetitive data work, then training so your team runs it.

FAQs

Common questions about marketing technology.

Still unsure where to start? Talk to our team.

Can you migrate us off our current email or CRM platform?

Yes. For Meriton Suites we moved more than 1 million contacts from Salesforce Marketing Cloud to Klaviyo, preserving consent data, engagement history and segmentation attributes.

Will our marketing team need developers after go-live?

Rarely. We set platforms up so marketers build segments, journeys and campaigns themselves, and train the team before handover.

Do you recommend one vendor?

No. We partner with Salesforce, Klaviyo, Adobe, Bynder, Akeneo and Shopify Plus, so the recommendation follows your needs, budget and existing stack.

How do you handle consent and privacy?

Consent travels with the customer record through every migration and integration, and personalisation is designed around Australian Privacy Act requirements, including the automated-decision disclosures that apply from 10 December 2026.

Let's work together.

Tell us where campaigns get stuck, and we'll show you which connections and automations free your team up first.