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Case study · Hospitality

Salesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipients

Unlocking personalised growth at scale through Klaviyo implementation and data migration.

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Overview

Modern marketing automation for Australia's largest apartment-hotel operator.

Meriton Suites, one of Australia's largest and most recognisable serviced apartment brands, partnered with Great Minds to modernise its marketing automation. With a growing direct booking audience and a commitment to personalised guest experiences, Meriton Suites made the strategic decision to move from Salesforce Marketing Cloud to Klaviyo.

Established in 2003 by Harry Triguboff, Meriton Suites operates more than 6,200 suites across 23 locations, in cities including Sydney, Melbourne, Brisbane, Canberra and the Gold Coast.

Marketer working on a laptop in a bright studio

The challenge

A platform that was holding campaigns back.

The existing platform limited the speed and precision of campaign execution. With over 1 million customer records and growing demand for personalised communication across the guest lifecycle, Meriton Suites needed a marketing platform that could deliver:

  • Advanced segmentation
  • Real-time targeting
  • Deep integration with the ecommerce shop front and booking systems

The approach

End-to-end migration, with nothing left behind.

Great Minds led the move to Klaviyo from setup to segmentation, keeping continuity and compliance intact.

  1. Plan and set up

    Platform setup and strategic planning for Klaviyo, shaped around the guest lifecycle.

  2. Migrate securely

    More than 1 million contacts migrated, with consent data, engagement history and key segmentation attributes preserved for continuity and compliance.

  3. Connect ecommerce

    The ecommerce environment connected to Klaviyo, enabling real-time behavioural triggers for targeted messaging.

  4. Segment and personalise

    Advanced segmentation tailors campaigns to guest type, location, booking behaviour and more.

Great Minds continues to support Meriton Suites on its journey toward marketing excellence.

The outcome

Faster campaigns, no developer required.

Meriton Suites now runs a high-performing, guest-centric email marketing program with greater agility and control. Marketing teams launch campaigns faster, build dynamic journeys without developer support, and use data to drive better business outcomes, with room to scale ongoing personalisation and lifecycle marketing.

1M+

Contacts migrated from Salesforce Marketing Cloud

30M+

Emails sent

4x

Increase in campaign execution speed and segmentation capability

1

Ecommerce and booking platform integrated for behavioural targeting

Why it matters

By moving to Klaviyo, Meriton Suites transformed its digital marketing function, gaining the tools and flexibility to engage guests in a more timely, personalised and data-driven way.

Technologies used

The stack behind the results.

Where this work fits

Partner Klaviyo implementation, data migration and ongoing support for personalised growth at scale. Explore → Capability Data and AI Harness the transformative power of data and AI to unlock insights and drive strategic decisions. Explore →

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