Overview
Marketing Cloud consulting: journeys and campaigns built on your customer data
Marketing Cloud is Salesforce's family of marketing products, and it now has several members. Marketing Cloud Engagement, formerly ExactTarget, is the long-standing engine for high-volume email, SMS and journeys. Marketing Cloud Account Engagement, formerly Pardot, handles B2B lead nurturing alongside Sales Cloud. Marketing Cloud Next is built on the Salesforce Platform with Data 360 and Agentforce at its core. Salesforce says it works alongside Engagement, and that existing campaigns, automations and templates keep running as they do today.
The naming has moved as well. Salesforce used the name Agentforce Marketing for a time; its marketing pages now say Marketing Cloud again, with Marketing Cloud Next as the flagship. Marketing Cloud suits B2C brands sending at volume, B2B teams that want marketing to feed Sales Cloud, and existing customers working out what Marketing Cloud Next means for them.
Great Minds is a Sydney-based systems integrator, the integrator for the gaps between platforms. We connect Marketing Cloud to Sales Cloud and Service Cloud, ecommerce and booking systems, and your data warehouse. We also tell you when another platform fits better: for Meriton Suites, we moved more than a million contacts from Marketing Cloud to Klaviyo, with consent data preserved.
Capabilities
What our Marketing Cloud work covers
We support delivery from campaign design to integration and ongoing optimisation. For unified profiles across sales, service and marketing, Marketing Cloud usually pairs with Data 360.
01Marketing Cloud implementationEngagement, Account Engagement or Marketing Cloud Next set up for your channels, with sender domains, business units, the data model and CRM connections configured.
02Audience segmentation and personalisationSegments built from first-party data in data extensions or Data 360, with consent and preferences applied before anyone is added to a send.
03Customer journey designJourneys triggered by behaviour, purchases or CRM events, with entry rules, suppression lists and frequency caps so customers aren't over-mailed.
04Integration and analyticsMarketing Cloud connected to Sales Cloud, Service Cloud, ecommerce and booking systems, with engagement reported alongside revenue rather than in a separate tool.How we deliver
How we deliver Marketing Cloud
Where customer data and consent live today, which product fits (Engagement, Account Engagement or Marketing Cloud Next), and what needs cleaning first.
Business units, data model, sender authentication, preference centre and journey architecture, agreed with marketing, IT and privacy before the build.
Data feeds, templates, segments and first journeys built and tested, and new sending domains and IP addresses warmed up gradually so mail reaches the inbox.
First campaigns live with reporting in place, then testing of subject lines, timing and content, with your team trained to run it day to day.
Australian considerations
Spam Act, privacy and data residency for Marketing Cloud
Every commercial email and SMS sent to Australians falls under the Spam Act. The ACMA's rules are consent, identification and unsubscribe: you need the recipient's consent, the message must identify the sender and include contact details, and it must carry a working unsubscribe option that is honoured within five working days. It's up to the sender to prove consent was given, so we store the consent source and date in the data model and carry them through every sync and import.
The Privacy Act adds its own rules on direct marketing (APP 7), including honouring requests to stop, and on sending personal information overseas (APP 8), which covers agencies and apps connected to Marketing Cloud.
Salesforce made Marketing Cloud available on Hyperforce in Australia from 11 December 2023, for organisations that need customer data stored locally. Check which Marketing Cloud products and features in your account are covered, and where connected apps send data. Prices are published in AUD, excluding GST, and priced per org rather than per user: at the time of writing, Marketing Cloud Next Growth Edition is listed at AU$2,100 per org per month, billed annually.
FAQ
Salesforce Marketing Cloud questions
What is Marketing Cloud Next, and do we have to move to it?
Marketing Cloud Next is built on the Salesforce Platform, with Data 360 and Agentforce at its core. Salesforce describes it as extending Marketing Cloud Engagement rather than replacing it, and says existing campaigns, automations and templates continue to run. So there's no forced move today; we assess which of its capabilities are worth adopting and when.
Should we use Marketing Cloud Engagement or Account Engagement?
Engagement suits high-volume B2C email, SMS and journeys. Account Engagement, formerly Pardot, suits B2B lead nurturing and scoring tied closely to Sales Cloud. Salesforce sells Account Engagement+ as the way to add Marketing Cloud Next capabilities to Account Engagement.
How does Marketing Cloud connect to Sales Cloud?
Engagement connects through Marketing Cloud Connect, which brings CRM records into Marketing Cloud and engagement data back. Account Engagement and Marketing Cloud Next connect more directly, because they work with Salesforce CRM records. We set up which records sync, how often, and who owns each field.
How do we stay compliant with the Spam Act?
Capture consent with its source and date, identify your business in every message, keep unsubscribe links working and process requests within five working days, and check every imported list for consent before it's used. We build those checks into the data model and journeys.
Should we stay on Marketing Cloud or move to another platform?
It depends on how closely marketing needs to work with Salesforce CRM, and on your team and budget. For Meriton Suites, moving to Klaviyo suited an ecommerce-led booking business better. For others, Marketing Cloud's link to Sales Cloud and Service Cloud matters more. We compare both on your own data and costs.
Can AI agents help with Marketing Cloud campaigns?
Yes. Salesforce lists a Campaign Agent among Marketing Cloud's capabilities, for content creation, campaign assembly and optimisation. We set up review steps so generated content is checked against your brand and the Spam Act before anything is sent.
People
Marketing technologists with campaign and data experience
Our Marketing Cloud work is led by consultants who combine marketing automation with CRM and data strategy, so campaigns are built on data the business trusts.
They work with your marketing team, Salesforce admins and privacy lead, and train your team to run the platform day to day.
Case studies
Marketing automation across Salesforce, Marketo and Klaviyo
Our marketing technology work includes Marketo and Salesforce working together as one marketing automation engine for Montgomery Investment Management, and the migration of more than a million contacts from Salesforce Marketing Cloud to Klaviyo for Meriton Suites.
4x faster campaign execution, 1M+ contacts migratedSalesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipientsUnlocking personalised growth at scale through Klaviyo implementation and data migration
Marketo and Salesforce connected for 2 fund launchesMarketo and Salesforce, connected for a global fund launchMarketo and Salesforce integrated into one marketing automation engine, so Montgomery could launch two global equity funds to the right investors at the right time.
A 100-person firm running on Salesforce Sales CloudSalesforce CRM implementation for Hong Kong law firmDigital transformative journey of a 100-person law firm in Hong Kong powered by Salesforce Sales Cloud.Insights
Reading on marketing technology and customer data
Migrating from Salesforce Marketing Cloud to Klaviyo: lessons from 1M+ contactsHow to move from Salesforce Marketing Cloud to Klaviyo: what the integration moves, Spam Act consent, active-profile costs, warming and cutover.
What changed in October 2026: Atlassian, Salesforce, Microsoft, Google and AdobeOctober 2026 changes for Australian IT: Atlassian Cloud price rises, Salesforce SOAP login() deadlines, Copilot licensing, Gemini data residency, OAIC.
Atlassian Cloud pricing in AUD: licences, tiers and metered AIWhat Atlassian Cloud costs in AUD after the October 2026 price rise, plus GST, plan tiers and how Rovo credits and automation are billed from 3 December.