A global sportswear and fashion retailer with a presence in over 20 countries engaged Great Minds to transform the way it managed creative content.
Facing increasing demand for regionalised campaigns and omnichannel consistency, the retailer required a scalable solution to streamline asset management and improve marketing velocity.
Challenge
The business was managing more than 300,000 creative assets and 2TB of content across multiple regions and disconnected systems. Teams struggled with content duplication, brand inconsistencies, and lengthy turnaround times when preparing assets for in-store, digital, and social channels. A centralised, intelligent system was needed to support faster campaign execution and ensure creative governance at scale.
Solution
Great Minds delivered an end-to-end Digital Asset Management (DAM) program—starting with vendor evaluation and alignment across marketing, brand, IT, and compliance. We facilitated platform demonstrations, supported the business case, and designed a global rollout plan.
The implementation included metadata strategy, automated workflows, regional user permissions, and integrations with eCommerce and campaign tools. More than 300,000 assets were migrated and standardised, ensuring teams could easily find, reuse, and adapt content. Our team also provided training and post-launch support to ensure adoption.
Outcomes
The DAM platform now serves as the single source of truth for branded content across all regions. Marketing and eCommerce teams have significantly reduced production cycles, while improving consistency and control. The platform supports the retailer’s fast-moving promotional calendar and omnichannel experience goals.
Impact
- 300,000 — Creative assets migrated and structured for global access
- 2TB — Of content centralised with full metadata and governance
- 3x — Improvement in campaign speed and asset localisation
- 1 — Unified platform powering brand consistency worldwide
Why It Matters
With a global DAM platform in place, the retailer now delivers faster, more cohesive campaigns across physical and digital channels. Great Minds provided strategic leadership and hands-on implementation to future-proof the client’s creative operations and support global growth.