Salesforce Data Cloud

Unify customer data in real time, power AI-driven experiences, and enable trusted, governed insight—delivered with precision by Great Minds Consulting.

Overview

Real-time data, connected systems, and customer intelligence—at the centre of your Salesforce ecosystem

Salesforce Data Cloud transforms fragmented data into actionable customer intelligence by creating a real-time, unified profile across all your platforms.

It acts as the foundation for personalised experiences, smarter automation, and predictive analytics—at enterprise scale. At Great Minds, we help organisations implement and activate Data Cloud to align with their existing Salesforce architecture, connect their data sources, and bring together first-party and behavioural data into one intelligent, secure platform. Whether you’re enriching profiles, segmenting audiences, or powering next-best actions—we make sure Data Cloud works as a strategic layer in your customer operating model.

Capabilities

End-to-end Salesforce Data Cloud services to integrate, activate, and optimise customer data across your enterprise

Data Cloud enables advanced personalisation, smarter decision-making, and seamless integration across Salesforce clouds—but success depends on strategy, governance, and execution.

At Great Minds, we implement Data Cloud in ways that reflect your data architecture, regulatory requirements, and customer lifecycle—so you get more value from every interaction, without compromising trust or performance.

Data ingestion and unification

Ingest data from CRM, web, mobile, service, and third-party platforms to create a complete, continuously updated customer profile in real time.

Identity resolution and segmentation

Resolve duplicate records and stitch identities across channels—enabling precise segmentation, personalisation, and lifecycle marketing across Salesforce and external platforms.

AI activation and next-best-action orchestration

Enable real-time predictions, intelligent recommendations, and personalised journeys using Salesforce Einstein, Flow, and Marketing Cloud integrations.

Governance, compliance, and consent management

Ensure your data strategy is enterprise-grade—embedding consent logic, access controls, and data residency frameworks that support compliance at scale.

People

Data architects, Salesforce specialists, and privacy consultants with deep platform and regulatory expertise

Our teams combine technical precision with strategic insight—understanding how to build data ecosystems that support engagement, trust, and growth.

At Great Minds, we don’t just ingest and map—we architect data models, create business-ready segments, and enable AI to work at scale. Every implementation is grounded in accuracy, resilience, and clarity.

Johanna Gil Beleno

Project Manager

Matthew Romanello

Senior Consultant

Haris Tariq

Head of Partnerships

Simone Nunziante

Head of Professional Services

Alex Patrulescu

Senior Consultant

Kon Betpeara

Chief Financial Officer (CFO)

Case Studies

From disconnected data to real-time customer insight

We’ve helped organisations unify thousands of customer records across silos, activate real-time audiences, and embed AI into their customer journeys—resulting in higher engagement, lower churn, and better ROI on marketing and sales spend.

Great Minds delivers Data Cloud implementations that scale, comply, and perform—built around your commercial goals and customer experience strategy.