Adobe Analytics

Turn customer data into actionable insights and optimise digital performance with Adobe Analytics, implemented and integrated by Great Minds.

Overview

Measure what matters and act with confidence using Adobe Analytics across your digital experience ecosystem

Adobe Analytics gives enterprise teams real-time visibility into user behaviour, content performance, and customer journeys.

With advanced segmentation, attribution, and predictive analytics, it enables data-driven decision-making across marketing, product, and operations.

At Great Minds Consulting, we implement, configure, and integrate Adobe Analytics for enterprise organisations looking to gain clarity, speed, and precision from their data. From foundational setup to deep integration with platforms like Adobe Experience Manager, Marketo, and CRM systems, we ensure your analytics environment supports strategic goals and continuous improvement.

Capabilities

Build a connected analytics framework that delivers insights across content, campaigns, channels, and customer experiences

We help you move from disconnected data to a unified analytics architecture tailored to enterprise scale, speed, and complexity.

Custom tracking and data layer implementation

Define and implement a robust data layer and tagging strategy that captures the most relevant behavioural, transactional, and contextual data from your digital properties.

Cross-channel attribution and reporting

Enable real-time, multi-touch attribution across web, mobile, campaigns, and offline sources. We design reporting models that reflect your customer lifecycle and business KPIs.

Advanced segmentation and analysis

Use AI-assisted segmentation, cohort analysis, and pathing tools to uncover hidden insights and prioritise actions that improve engagement, retention, and conversion.

Integration with Adobe and third-party tools

We connect Adobe Analytics to Adobe Experience Cloud, CRMs, ad platforms, and backend systems—ensuring that data flows freely and fuels personalisation and optimisation.

Case Studies

Our strategic partnerships help us accelerate speed to value by reducing poor interoperability among their applications

Modernising creative storage and operations for a global retailer

Enabling global brand consistency through enterprise Digital Asset Management.

Salesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipients

Unlocking personalised growth at scale through Klaviyo implementation and data migration.

Critical ICT infrastructure upgrades for Tzannes Architects

ICT transformation allowing Tzannes to enjoy a flexible, resilient, and highly scalable IT infrastructure..

Montgomery launches global equities investment funds

Supporting the launch of two new global equity funds with targeted strategy and marketing technology execution.

Helping Canon connect with their Australian SMB audience

The Canon content hub, named Canon Fast Business (now, Business Insights) became a go-to resource for Australian SMBs..

Engaging business & IT professionals in over 14 markets and 7 different languages

The Think Progress site, launched in the UK on 16th July 2014, was expanded across 14 different countries in EMEA by the end of the fiscal year..

Our Insights

Adobe Analytics

Measure what matters and act with confidence using Adobe Analytics across your digital experience ecosystem

Build a connected analytics framework that delivers insights across content, campaigns, channels, and customer experiences

Custom tracking and data layer implementation

Cross-channel attribution and reporting

Advanced segmentation and analysis

Integration with Adobe and third-party tools

Our strategic partnerships help us accelerate speed to value by reducing poor interoperability among their applications

Modernising creative storage and operations for a global retailer

Salesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipients

Critical ICT infrastructure upgrades for Tzannes Architects

Montgomery launches global equities investment funds

Helping Canon connect with their Australian SMB audience

Engaging business & IT professionals in over 14 markets and 7 different languages

Proprietary data, expert analysis and thought provoking points of view for leaders seeking long-lasting, resilient growth

Agentic AI in systems integration: accelerating speed, accuracy, and security in enterprise transformation

Introducing GPT-5: Redefining enterprise potential with next-generation AI

Agentic AI: Unlocking Scalable Intelligence

From chaos to coherence: The role of Agentic AI in PIM integration

What is an ERP Platform?

How AI is Shaping Customer Acquisition Strategies in 2024