Adobe Experience Manager Assets (DAM)

Adobe Experience Manager Assets (DAM) is a powerful digital asset management system that helps enterprise teams centralise, organise, and distribute creative content at scale.

Overview

Manage, organise and deliver digital assets at scale with Adobe Experience Manager Assets tailored for enterprise performance

Adobe Experience Manager Assets is a powerful digital asset management (DAM) solution designed to centralise, tag, transform, and distribute content across channels and teams.

With built-in automation, smart metadata, and seamless integration into Adobe and non-Adobe ecosystems, AEM Assets ensures your organisation delivers consistent, brand-safe experiences at speed.

Great Minds Consulting helps enterprises implement and optimise AEM Assets to power content supply chains, marketing operations, and digital experiences. We bring the technical depth and integration expertise to ensure your DAM is not just a repository, but a high-performance engine for creative reuse, content agility, and operational efficiency.

Capabilities

Centralise, connect, and scale your content operations with a digital asset management platform built for global teams and high-volume delivery

We design AEM Assets implementations that align with your enterprise content model, integrate with your marketing and commerce platforms, and support future-ready workflows.

From shaping your business strategy to implementing cutting-edge technology and executing impactful marketing, we provide end-to-end solutions that drive efficiency, growth, and competitive advantage.

Asset ingestion and metadata automation

We streamline the onboarding of thousands of assets with automated tagging, AI-generated metadata, and bulk ingestion pipelines—making assets instantly searchable and usable.

Brand governance and rights management

Protect your brand with structured workflows, version control, and usage permissions that ensure only approved content reaches internal and external audiences.

Omnichannel distribution

Deliver optimised, channel-specific versions of assets to websites, apps, campaigns, and partner systems through integrations with CMS, marketing platforms, and CDNs.

Enterprise integration with other systems

We connect AEM Assets with Adobe Workfront, Creative Cloud, Bynder, PIM systems, ecommerce platforms, and CRMs to streamline workflows and maintain a single source of truth.

Case Studies

See how enterprises are scaling content operations and reducing waste with Adobe Experience Manager Assets

Our clients use AEM Assets to streamline campaign production, enforce brand control, and unlock efficiency across regional and global content teams.

Explore how Great Minds helped marketing, creative, and ecommerce teams centralise thousands of assets, integrate with existing tools, and accelerate time-to-market with reusable, governed content.

Modernising creative storage and operations for a global retailer

Enabling global brand consistency through enterprise Digital Asset Management.

Salesforce Marketing Cloud to Klaviyo migration with 1M+ email marketing recipients

Unlocking personalised growth at scale through Klaviyo implementation and data migration.

Critical ICT infrastructure upgrades for Tzannes Architects

ICT transformation allowing Tzannes to enjoy a flexible, resilient, and highly scalable IT infrastructure..

Montgomery launches global equities investment funds

Supporting the launch of two new global equity funds with targeted strategy and marketing technology execution.

Helping Canon connect with their Australian SMB audience

The Canon content hub, named Canon Fast Business (now, Business Insights) became a go-to resource for Australian SMBs..

Engaging business & IT professionals in over 14 markets and 7 different languages

The Think Progress site, launched in the UK on 16th July 2014, was expanded across 14 different countries in EMEA by the end of the fiscal year..

Our Insights

Digital asset management strategy for modern enterprises: what to consider, what to avoid, and how to scale

From taxonomy design and user permissions to performance optimisation and integration planning, our insights guide enterprise leaders through the complexities of DAM implementation and adoption.

Great Minds provides practical, actionable advice to help you transform asset chaos into a strategic advantage with Adobe Experience Manager Assets.