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Forrester White Paper

Revolutionize Your Customer Data Strategy - Shift From Standalone To Embedded CDPs

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Download the 2024 Forrester study to learn why:

  • 68% of Martech leaders feel their current CDP is insufficient for better marketing and analysis
  • 77% believe a CDP that’s better integrated with execution channels can achieve more marketing goals
  • 76% of brands believe an embedded CDP can unlock actionable marketing insights

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