Overview
Meriton Suites, one of Australia’s largest and most recognisable serviced apartment brands, partnered with Great Minds to modernise its marketing automation capabilities. With a growing direct booking audience and a commitment to delivering personalised guest experiences, Meriton Suites made the strategic decision to transition from Salesforce Marketing Cloud to Klaviyo.
Challenge
The existing platform was limiting the speed and precision of campaign execution. With over 1 million customer records and increasing demand for personalised communication across the guest lifecycle, Meriton Suites needed a marketing solution that could deliver advanced segmentation, real-time targeting, and deep integration with their ecommerce shop front and booking systems.
Solution
Great Minds led the end-to-end migration to Klaviyo, including platform setup, strategic planning, and the secure migration of more than 1 million contacts. Consent data, engagement history, and key segmentation attributes were preserved to ensure continuity and compliance.
Through this implementation Meriton Suites was also able to connect their ecommerce environment to Klaviyo, enabling real-time behavioural triggers for targeted messaging. With advanced segmentation now in place, campaigns are tailored to guest type, location, booking behaviour, and more—delivering a new level of relevance and performance across all communications.
Outcomes
Meriton Suites now runs a high-performing, guest-centric email marketing program with greater agility and control. Marketing teams can launch campaigns faster, create dynamic journeys without developer support, and leverage data to drive better business outcomes.
Impact
- 1M+ — Contacts migrated from Salesforce Marketing Cloud
- 1 — Ecommerce and booking platform integrated for behavioural targeting
- 4x — Increase in campaign execution speed and segmentation capability
- ∞ — Scalability for ongoing personalisation and lifecycle marketing
Why It Matters
By moving to Klaviyo, Meriton Suites transformed its digital marketing function—gaining the tools and flexibility to engage guests in a more timely, personalised, and data-driven way. Great Minds delivered a seamless implementation and continues to support their journey toward marketing excellence.