Robin brings over 15 years of CRM and IT expertise to Great Minds, specialising in the architecture, implementation, and optimisation of Salesforce solutions for enterprise environments. His deep knowledge spans Salesforce Sales Cloud, Service Cloud, Communities, and Lightning, alongside extensive experience in data modelling, integration design, and system administration.
Throughout his career, Robin has led Salesforce programs for major organisations including ANZ Bank, the University of Sydney (USYD), NBNCo, and Disney. His work has included full-cycle CRM implementations, platform integrations via REST/SOAP APIs and middleware, user adoption and enablement, and complex system support programs at scale. Robin has also guided Salesforce development teams, ensuring technical excellence and alignment with strategic business objectives.
Holding certifications in Salesforce Administration (ADM201), App Development, and Service Cloud Consulting, Robin is a trusted advisor to clients navigating complex CRM landscapes. His background also includes 5+ years of Oracle PL/SQL development, bringing a strong data and integration lens to every Salesforce engagement.
At Great Minds, Robin’s technical depth, leadership experience, and commitment to platform best practices enable our clients to deploy Salesforce systems that are resilient, scalable, and built for real-world performance.