Adobe Real-time Customer Data Platform (CDP)

Build customer profiles that power real-time experiences.

Overview

Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences

Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.

Adobe Real-time Customer Data Platform (CDP) enables organisations to unify customer data from multiple sources, build real-time profiles, and activate those profiles across channels with precision. It’s built for enterprises that need to deliver relevant experiences at scale—securely, compliantly, and intelligently.

At Great Minds Consulting, we help mid-market enterprises implement and operationalise Adobe Real-time CDP. From stitching together data sources to designing activation strategies across Adobe and non-Adobe platforms, we ensure your CDP investment drives measurable improvements in marketing performance, personalisation, and customer lifetime value.

Capabilities

Deploy an intelligent, enterprise-grade customer data foundation that connects systems, segments audiences, and powers real-time engagement

We help you harness the full value of Adobe Real-time CDP by building the integrations, processes, and governance models required to scale confidently.

From shaping your business strategy to implementing cutting-edge technology and executing impactful marketing, we provide end-to-end solutions that drive efficiency, growth, and competitive advantage.

Real-time data of customer view

Unify and normalise known and pseudonymous customer data across all online and off-line sources to create real-time, actionable B2B and B2C customer profiles.

End-to-end audience management.

Enrich and segment unified profiles in real time. With AI-powered insights, you can create complete audiences, so your campaigns are on target and relevant.

Data governance tools for the enterprise

Manage customer data across all lines of business from one centralised platform.

Cross channel, real-time customer experiences

Activate your B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications.

People

Our business advisory consultants

Our team of expert consultants work with leaders to address their most pressing challenges.

We leverage our extensive network of multi-regional subject matter experts and consultants to deliver tailored solutions wherever they are needed. Whether it’s a small task or a complex challenge, we provide the right expertise to ensure successful outcomes.