Customer Experience (CX) Strategy

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Improve customer loyalty, reduce the cost of customer acquisition and helps gain a better understanding of customers

By putting the customer at the centre of your business operations and understanding their needs, preferences, and pain points you create positive experiences and fostering customer loyalty.

Putting the customer first is a fundamental principle for organizational success. It means recognising that the customer is at the centre of all business operations and making a concerted effort to understand their needs, preferences, and pain points. When a company prioritises the customer, it leads to a more holistic approach to business that ultimately leads to a stronger bottom line.


Brand Strategy

Building a successful brand strategy is about letting the world know what you represent and the purpose behind it.

The success of a brand strategy isn’t easily measured as it captures the entire lifecycle of a customer including the intangible, unidentifiable, unconscious elements that cover you, your products, your services, and the vision and purpose behind your organisation.

We build websites based on business objectives, for the right platform, channel and touchpoint. Built using human-centred design, agile methodology and best of breed content management systems.

When you partner with Great Minds, you partner with strategists, designers and developers with years of experience, knowledge and insight, built by working with some of the world’s largest organisations. This helps us approach each project, brief, campaign, or output with clarity and confidence.

What we do:

  • Adobe Experience Manager
  • SiteCore
  • WordPress + Elementor
  • WordPress + WooCommerce

Paid Media

Reach the right audience with paid media advertising and drive hyper-accelerated growth.

Paid media allows advertisers to target specific audiences based on factors such as location, demographics, interests, and online behaviour. By choosing the right platforms and targeting the right audience, advertisers can effectively reach and engage with their target audience and drive desired actions, such as website visits, product purchases, or brand awareness.


Organic Content

Organic content is an essential part of any customer experience strategy, as it is an effective way to connect with customers on a personal level and build brand loyalty.

Organic content is an essential part of any customer experience strategy, as it is an effective way to connect with customers on a personal level and build brand loyalty.

Our Work

Case Studies

We present the following case studies that exemplify the type of solutions and services we are providing across our customer base.

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Our team work closely with you to deeply understand your challenges and find how we can leave you feeling protected, or better equipped to drive change, and make a significant positive impact on the world around you. Ready to get started? Fill in a few details and we’ll get in touch with you as soon as possible.
What we do

Frequently Asked Questions

We have put together a list of frequently asked questions below, should you not find the answer to your question please contact us.

Salesforce CRM implementation for Hong Kong law firm

In the fast-paced world of legal services, efficiency, accuracy, and client satisfaction are paramount. This case study delves into the transformative journey of a…

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Global Appliance Manufacturer

Assisting a global kitchen appliance manufacturer achieve increased levels of efficiency.

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Cyber Security review for Australian Asset Manager

With a looming risk of a cyber security breach due to ad-hoc infrastructure upgrades due to strong growth, this asset manager needed a clear…

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May 1, 2021

WCAG compliance for eCommerce giant

Web Accessibility is now propelling this eCommerce giant’s website digital capabilities.

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