Get In Touch
70 Market Street, Sydney NSW 2000,
T: 1300 733 822
Go-to-Market Strategy May 1, 2021

WCAG compliance for eCommerce giant

Web Accessibility is now propelling this eCommerce giant’s website digital capabilities.

Confidential Case Study
Practice Area
Technology Advisory, Risk Management
Share page
Case Study


A global giant in the competitive world of online retail, approached Great Minds Management Consulting with a mission to enhance their digital inclusivity and provide equal access to their diverse customer base. Recognising the significance of web accessibility, the eCommerce company sought to align with the Web Content Accessibility Guidelines (WCAG) to foster an inclusive and seamless user experience for all of its customers, including those with disabilities.

The Role of Web Content Accessibility Guidelines (WCAG): The Web Content Accessibility Guidelines (WCAG) are an essential framework designed to assist website owners in creating inclusive digital spaces. These guidelines provide a series of testing criteria to ensure that websites are accessible to individuals with disabilities. With an increasing number of website accessibility lawsuits, the importance of complying with WCAG cannot be overstated. Every website is at risk of legal action if it fails to demonstrate accessibility to people with disabilities.


Despite the firm’s impressive growth and success, they acknowledged the importance of prioritising web accessibility to cater to a broader audience. The main challenges identified were:

  1. Understand WCAG Compliance: The client required guidance on comprehending the intricacies of WCAG guidelines and implementing them effectively.
  2. Identifying Barriers: An in-depth analysis was needed to identify existing barriers on the website that hindered accessibility for users with disabilities.
  3. Prioritizing Remediation Efforts: With a vast website and numerous features, the client needed to prioritise remediation efforts to ensure efficient compliance.


  1. Accessibility Audit: A thorough examination and evaluation of the web content accessibility of the client’s eCommerce website.
  2. WCAG Compliance Report: A full report of the website’s usability and accessibility and steps requires to become WCAG compliant.
  3. Implementation and testing: System implementation with AI-driven changes to the client’s website to ensure compliance.


  1. The client successfully achieved WCAG compliance, ensuring equal access to their digital content for all users, regardless of disabilities.
  2. The seamless accessibility enhancements improved the overall user experience, leading to increased customer satisfaction and loyalty.
  3. Users with disabilities appreciated the efforts made by the client to provide an inclusive digital platform, leading to positive feedback and commendations.