Industry
Retail
Location
APAC
Practice Area
Technology Advisory, Risk Management
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Case Study
Introduction
A global giant in the competitive world of online retail, approached Great Minds Management Consulting with a mission to enhance their digital inclusivity and provide equal access to their diverse customer base. Recognising the significance of web accessibility, the eCommerce company sought to align with the Web Content Accessibility Guidelines (WCAG) to foster an inclusive and seamless user experience for all of its customers, including those with disabilities.
Challenge
Despite the firm’s impressive growth and success, they acknowledged the importance of prioritising web accessibility to cater to a broader audience. The main challenges identified were:
- Understand WCAG Compliance: The client required guidance on comprehending the intricacies of WCAG guidelines and implementing them effectively.
- Identifying Barriers: An in-depth analysis was needed to identify existing barriers on the website that hindered accessibility for users with disabilities.
- Prioritizing Remediation Efforts: With a vast website and numerous features, the client needed to prioritise remediation efforts to ensure efficient compliance.
Deliverables
- Accessibility Audit: A thorough examination and evaluation of the web content accessibility of the client’s eCommerce website.
- WCAG Compliance Report: A full report of the website’s usability and accessibility and steps requires to become WCAG compliant.
- Implementation and testing: System implementation with AI-driven changes to the client’s website to ensure compliance.
Results
- The client successfully achieved WCAG compliance, ensuring equal access to their digital content for all users, regardless of disabilities.
- The seamless accessibility enhancements improved the overall user experience, leading to increased customer satisfaction and loyalty.
- Users with disabilities appreciated the efforts made by the client to provide an inclusive digital platform, leading to positive feedback and commendations.