
Over the last six years – I’ve seen some of the best and worst content marketing programs and plenty in between. And it’s long fascinated me what it is that differentiates the two.
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Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up.
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The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.
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With so many people involved in creating and approving copy, it can be difficult to maintain coherence and quality. A watertight brief will be your saviour.
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