
By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.
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Over the last six years – I’ve seen some of the best and worst content marketing programs and plenty in between. And it’s long fascinated me what it is that differentiates the two.
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I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.
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Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft.
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What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective.
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Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up.
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The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.
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