In the last few years, healthcare has joined other industries in the quest to deliver better customer experience. This has brought about a fundamental change in the healthcare industry and they have now shifted from volume to value of care of patients. The evolution in the cloud, data and mobile technologies has disrupted the healthcare industry.
The disruption has forced insurance companies and healthcare providers to move from a health system-driven model to a customer-oriented model. The behavioural needs of the modern customer have also changed and they now demand both control and choice.
Digital transformation is revolutionizing healthcare. It has helped connect and apply data, communication and technology to engage and redefine customer experiences. Most people have a misconception that digital transformation is about the automation of jobs, processes and technology but it is much bigger than that.
Digital transformation requires you to rethink all your business processes. It is all about using data and digital technology by putting the needs of the customer at the centre of the business. If you want to succeed in the transformation, you need to look at the entire ecosystem of the company and determine ways to drive more value to the customer.
Optimise clinical and operational effectiveness
Digital technology has helped improve the quality and outcome of healthcare services. Consumers are now able to access and analyse information so that they are able to make informed choices. Innovative solutions are offered to improve the quality of care and efficiency of services. The new technology has helped reduce clinical variations.
Operational Analytics
The operations are streamlined and this helps reduce costs. Clinicians and executives are now able to share information and analyse structured and unstructured data to make informed choices. Structured (electronic medical records) and unstructured (handwritten case notes) data can be brought together to get insights and uncover actionable intelligence.
Clinical Analytics
The quality and outcome of health services are drastically improved by the creation of powerful data models. Healthcare professionals can collaborate and share insights in new ways. The accuracy, completeness and consistency of health information are improved by resolving problems that are caused by bad data.
Medical Data Storage
Innovative and new technologies in the healthcare industry are generating more data than before. Digital technology has enabled healthcare providers to store the data and utilize it in the best possible way. The data can be used to optimize patient care and anticipate emerging health trends.
Technology has helped create a system of engagement with patients. Physicians will be able to get more information about their patients and this can revolutionize the services that are provided to customers. Health professionals can explore and navigate reports faster.
Digital transformation is an ongoing process that puts the customer at the centre of a healthcare business. It is important to look beyond technology to drive innovation. If the healthcare industry wants to keep pace with digital disruption, it needs to engage with those that it wants to please, its consumers. Failure to engage with the customer can result in the industry operating behind the times.
