Demand Generation
Drive awareness and interest in your product or service by identifying potential prospects based on behavioural data and guiding them through a nurturing process
Great Minds collaborates with top data platform vendors to identify companies that meet your needs. By pinpointing accounts that demonstrate purchasing intent, we can develop a strategy, create personalized messaging, and establish touchpoints to effectively engage with them. Our support goes beyond this initial phase. We assist you in maintaining continuous demand generation and capture, consistently measuring performance to enhance results.
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What is demand generation?
Demand generation refers to the marketing efforts aimed at creating demand for a product or service, while customer acquisition refers to the process of acquiring new customers through various channels. In other words, demand generation is a precursor to customer acquisition, as the goal of demand generation is to attract potential customers to a product or service, while customer acquisition involves converting those potential customers into paying customers. The two are closely related and often overlap, but they serve distinct purposes within the larger context of marketing and sales.
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Awareness
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Interest
03.
Desire
04.
Action
Our Work
Case Studies
We present the following case studies that exemplify the type of solutions and services we are providing across our customer base.
What we do
Frequently Asked Questions
We have put together a list of frequently asked questions below, should you not find the answer to your question please contact us.