Account-Based Marketing
Helping B2B organisations to drive revenue growth and profit through effective ABM strategies
Account-based marketing (ABM) strategy is a targeted approach to business-to-business (B2B) marketing that focuses on specific, high-value accounts.
This approach is different from traditional broad-based marketing, as it aims to create customized, highly-targeted campaigns that address the specific needs and pain points of the target accounts.
The goal of ABM is to increase the chances of closing deals with those accounts and generate more qualified leads. An ABM strategy typically begins with identifying target accounts, researching and understanding their specific needs, creating tailored campaigns that address those needs, and tracking and measuring the success of the campaign. These types of campaigns can be used to target a single account, a small group of high-value accounts or a large group of similar accounts, depending on the company’s goals and resources.
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What is Account Based Marketing?
Account-based marketing or ABM is a B2B marketing strategy that concentrates sales and marketing resources on a clearly defined set of target accounts (TAL) within the addressable market and employs personalised campaigns designed to resonate with the ideal customer profile (ICP). Account Based Marketing turbocharges revenue growth by increasing sales pipeline velocity through targeted, data-driven and personalised marketing and sales strategies.
Some of the services we offer include:
- Target Account Selection: We help organisations identify and prioritise the key accounts that are most valuable to their business and have the highest potential for growth.
- Buyer Persona Development: We develop buyer personas for target accounts, which can inform the creation of personalised messaging and content.
- Data and Analytics: We provide data-driven insights and analytics to help organisations understand the behaviour and preferences of target accounts. This information can be used to inform ABM strategies and make data-driven decisions.
- Personalised Messaging and Content Creation: We create personalised messaging and content that is specific to each target account, taking into account their unique needs, pain points, and goals.
- Campaign Management: We manage ABM campaigns, including executing tactics such as email, social media, and event marketing.
- Reporting and Optimization: We provide reporting and optimisation services to help organisations track the success of ABM campaigns and make data-driven decisions about future marketing strategies.
01.
ABM Strategy
02.
ABM Playbook
We work with you to put together a roadmap for executing ABM campaigns and to ensure that all stakeholders are aligned with the goals and objectives of the ABM program. We then create a targeted account list, buyer personas, a campaign plan and explain the measurement KPI for measuring and continuously refining your ABM activities.
Having a clear and comprehensive ABM playbook helps organisations ensure that their ABM program is executed effectively and that they are able to maximise the return on investment.
03.
ABM Tech Stack
A solid ABM technology stack that has been implemented well provides organisations with the data and insights needed to make informed decisions about their ABM strategies and to track the success of their campaigns. The role of technology in ABM is constantly evolving, and organizations should continuously evaluate and adopt new technologies to ensure that they are leveraging the latest tools and insights to support their ABM program.
Our Work
Case Studies
We present the following case studies that exemplify the type of solutions and services we are providing across our customer base.
What we do
Frequently Asked Questions
We have put together a list of frequently asked questions below, should you not find the answer to your question please contact us.