Sam Akbari

CEO / Founder
Sam Akbari - CEO - Great Minds Consulting
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About Sam Akbari

Sam has consulted with some of the largest brands in the world across APAC, EMEA and USCA. Delivering real impact and value to organisations and their challenges.

Sam Akbari founded Great Minds in 2009 and leads the firm’s strategy, team and operations globally. He has held many leadership roles in the past including Head of GTM Operations at Breville (ASX: BRG), Chief Revenue and Marketing Officer at Netlinkz (ASX: NET), and Global Head of Product at King Content. As CEO, Sam has overseen the growth of Great Minds from humble beginnings to accelerated growth across the advisory and implementation practices.

We strive to bring a fresh perspective to every client engagement we undertake while bringing together a unique breadth of experience and knowledge that puts our clients first. Our values speak to our daily personal and professional lives and underpin every interaction we have. which is to provide, a significant, positive impact to our clients.


Born in the city of Mashhad in Iran; Sam arrived in Australia with his family in 1994 as a refugee fleeing religious persecution. Sam currently lives in Sydney where he enjoys his passion for family, friends, food and wine.

Sam’s previous roles:

  • Founder/Chief Executive Officer – Cyril
  • Head of Global GTM Operations – Breville (ASX: BRG)
  • Chief Revenue and Marketing Officer – Netlinkz (ASX: NET)
  • Head of Integrated Technology (APJ) – McCorkell & Associates
  • Global Head of Product (SaaS) – King Content