Management consultants based in Sydney and Hong Kong
overview

Deliver a seamless customer experience at the right time, on the right channel, at scale.

Marketing Automation helps organisations deploy large customer-centric, multi-channel marketing strategies.

No matter who your customer is, from internal stakeholders to staff, businesses or consumers, everyone goes through a journey. Great Minds’ marketing automation consultants help organisations perfect their understanding of their customer’s journey and target them at the right time and place in order to have the maximum positive effect.

We partner with the world’s leading marketing automation software providers:

Solutions

Reach and engage prospective customers at the right time and the right place.

With Marketing Automation is connected to a CRM, organisations can track and action activity based on real customer data. Delivering automated engagements across web, email, social and sales channels based on the customer’s profile, the stage they sit in the sales/marketing funnel and what they are showing interest in.

This enables sales and marketing leaders to build robust engagement campaigns at scale.

  • Segmentation and Nurturing

    Intelligent customer segmentation and lead nurturing adapts to your audience, increasing engagement and allowing you to sell faster by reaching the right customers at the right time.

  • Email marketing

    Email marketing automation is one of the most effective channels for marketing your business today, allowing you to speak to your customers and keep them engaged based on their actions and interest.

  • Social Media Marketing

    Reach millions of people where they are most engaged, we help organisations reach targeted audiences based on their social behaviours.

  • Landing Pages

    Deploy beautifully branded landing pages that keep users engaged and on task. Guiding them along the journey and towards conversion.

  • Smart forms

    Smart forms allow progressive profiling of customers, collecting new information at each interaction and helping you understand engagement levels and interest.

  • Organic and Paid Search

    Integrating your online advertising helps determine true campaign ROI and allows keyword analysis for improved performance.

Approach

Approach to marketing automation

  • Strategy and design workshop

    Everything we do starts with a workshop that helps understand the business, their objectives and expectations.

  • Setup and configuration

    We begin setting up the platform, starting with company branding and customisation, CRM integration, database import and drip program setup.

  • Branding and template setup

    We work together on wireframes and design, we then set up email templates, landing pages and make sure everything is pixel perfect and conveys the desired customer experience.

  • Extensive training and support

    We conduct virtual or in-person administration and staff training and provide 30 days of phone, email and support with a 24×7, 4 hour response time.