overview

Digital marketing strategy and action plans ensure online customer interactions are effective and productive.

A solid digital strategy reviews current practices, establishes a benchmark and ensures the effectiveness of future efforts. Great Minds has provides the research, experience and knowledge that ensures best practice methods are put in place to connect your brand to people.

A solid digital strategy helps you:

  • Meet rising customer expectations
  • Increase staff productivity
  • Provide Multi-channel support
  • Encourage Social Engagement
  • Build a solid and transparent reputation
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Solutions

Digital marketing strategy plan

Our digital strategy plan is a collaborative effort that creates a high-level plan for your brand’s online activities and interactions for an allocated timeframe.

  • Goal Matrix

    Provides an understanding of your brand’s digital maturity and establishes and measures your strategy’s effectiveness.

  • Channel Selection

    Establishes the channel selection criteria and helps prioritise future digital efforts inline with the brand’s digital strategy.

  • Action Plan

    Sets out the actions internal and external stakeholders need to take including reviews along the way to keep up with change.

Approach

Digital Marketing Strategy Plan

Our digital strategy plan is a collaborative effort that creates a high-level plan for your brand’s online activities and interactions for an allocated timeframe.

The plan states paths and actions required to ensure that your brand is available and accessible through the most convenient digital channels available. Making digital communication their prefered method of communication with your brand.

Our guiding principles are an amalgamation of gaining a deep understanding of your brand and customers, a thorough knowledge of everything digital and measuring our success by your success.

By placing these guiding principles in the centre of your digital strategy we set the paths, roadmaps, directions, coordinations and viability of your online presence.

  • Executive Summary

    Explains the nature of the high-level plan and its importance in the digital interaction and activities the brand is going to take for the future.

  • About us

    Explains who we are and the methodology and tools that have been utilised for building your brand’s digital strategy.

  • Why you need it

    Begins to discuss your audience, market position and digital maturity. This is your insurance policy that keeps staff and agencies honest and effective.

  • What it is

    We begin building the vision of the path forward placing strong importance on the measurability, transformation and maturity of your digital presence.

Case Studies

We let our clients' results speak for themselves

We take our clients’ confidentiality seriously. While we may have changed some names, the results are real.

Insight

Digital marketing strategy insights