Management consultants based in Sydney and Hong Kong

Adopting a dedicated social media strategy is now critical for businesses.

It is also an effective way to mitigate online risks.

By working with Great Minds, you will benefit from the support and guidance of a team that has developed social media strategies for some of the biggest brands. We live and breathe branded social media and understand how to combine made-for-social content with real-time engagement to foster online communities of brand advocates.


What does a social media strategy look like?

Requesting a social listening audit can be particularly valuable for developing insights and analysing your competitors, while a brand persona will deliver your social media content guidelines.

Throughout the process, we also conduct regular reporting to ensure your content remains optimised and continues to deliver the results.

Our process is thorough, commencing with a social listening audit and proceeding with developing a brand persona, planning the type of content for each identified social media channel and setting engagement milestones and calendar tactics.

  • Brand Persona creation

  • Competitor review

  • Social listening

  • Risk mitigation policy

  • Campaign creation strategy

  • Amplification strategy