Native advertising places your brand content into a third-party environment, embedding it in the context of a user’s experience in a format and style that matches the site for seamless readability and increased engagement.
Three key formats utilised in native advertising are in-feed units, recommendation widgets and custom placements that are directly embedded into a site. Third-party environments include everything from publishing platforms such as The New York Times, The Guardian and The Sydney Morning Herald through to social media channels such as LinkedIn, Facebook and YouTube.
