Management consultants based in Sydney and Hong Kong
overview

Native advertising placements support your organic content marketing activities.

Native advertising places your brand content into a third-party environment, embedding it in the context of a user’s experience in a format and style that matches the site for seamless readability and increased engagement.

Three key formats utilised in native advertising are in-feed units, recommendation widgets and custom placements that are directly embedded into a site. Third-party environments include everything from publishing platforms such as The New York Times, The Guardian and The Sydney Morning Herald through to social media channels such as LinkedIn, Facebook and YouTube.

Solutions

Native advertising solutions

Amplify your content to a larger audience with placements that match both the form and the function of the sites in which they are placed.

Native advertising closes the loop by amplifying and surfacing valuable content to audiences.

  • Publisher marketplace

    We have created a panel of native advertising partners to reach audiences in relevant, contextual environments, either through native in-feed units, recommendation widgets or embedding of content within the site.

  • Technology solutions

    Advances in technology are occurring every day. We utilise technology to provide smart solutions for our clients that improve efficiency or reduce costs in reaching your audience with native placements.

  • Social media distribution

    Our native-social advertising product enables us to reach your audience while seamlessly integrating with a user’s feed. If social is the right distribution platform for your brand, in-feed placements can include Facebook or Instagram ads, LinkedIn’s Sponsored Updates, Twitter’s Promoted Tweets or Pinterest’s Promoted Pins.

Approach

Heading approach

  • Strategize

    We start with a data-driven, intelligence-fueled content strategy. Using our proprietary technology, gather data on your competitors, industry, influencers, trends, keywords, SEO and more.

  • Plan and select

    Plan and select a steady supply of engaging, in-depth content for distribution to both broad and niche audiences.

  • Distribute

    Distribute your long-form content into blogs, infographics, videos, and social posts across our technology and distribution partners.

  • Analyze

    Turn data into opportunity by analising real-time performance analytics, AI-predicted performance engagement, topic and keyword monitoring. Adjust your strategy or respond to market conditions instantly, and propel your brand’s growth.