overview

A successful brand identity expresses clarity in its difference, is culturally relevant and has great marketing execution.

By immersing ourselves in your world, our brand consultants are able to produce creative and effective communication through design at any stage of a brand’s life cycle: from the creation of a new brand, refreshing and revitalising an existing brand, to entering a new market or launching a brand new product.

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Solutions

Graphic Design solutions

Great Minds has a team of award-winning graphic designers and visual communication experts. Constantly pushing creative boundaries designed to inspire and challenge creative norms.

  • Advertising

    Our creative team are experts in art direction and execution of advertising campaigns, from magazine ads to out of home campaigns.

  • Packaging

    Great packaging influences the purchase decision. 72% of American consumers say their purchasing decision is influenced by the packaging design.

  • Stationery Design

    Your corporate stationery should represent your brand and its values. We help brands build memorable, positive experiences through elegant and on brand stationery.

Approach

Approach to graphic design

  • Strategy

    Collecting requirements and analysing and comparing historical trends, competitors and industry that assists visual techniques and design process.

  • Concept

    Collecting requirements and analysing and comparing historical trends, competitors and industry that assists visual techniques and design process.

  • Design

    Working closely with key stakeholders, we refine design mechanisms and experiment with visual ideas. Queueing concepts in series in order to work towards one final design.

  • Execute

    Developing and conducting usability tests, building solutions that help implement long term use of the design.

Case Studies

We let our clients' results speak for themselves

We take our clients’ confidentiality seriously. While we may have changed some names, the results are real.

Insight

visual communication insights