Management consultants based in Sydney and Hong Kong

Drawing up the plans for your content marketing strategy

Our team of experienced content marketing consultants are experts at delivering tailored content strategies to suit the requirements of our individual clients.

What’s more, as each strategy incorporates measurable criteria, you can be sure to work with a plan that not only meets your content and business objectives, but also provides valuable feedback to assist with the road ahead. The key strategies that form the roadmap of our content marketing approach include:

  • Content objectives.
  • Content personas.
  • Content formats and style.
  • Distribution and amplification tactics.
  • KPIs and success metrics.

“Great Minds has worked with our regional office in Hong Kong since 2018, providing go to market and expansion strategies for our online platforms and particularly for our China online business."

Global fashion designer and manufacturer