Management consultants based in Sydney and Hong Kong

Engaging the numbers to measure content marketing performance

Our content marketing strategiests are as eager as you are to engage your target audience, which is why we’ve adopted sophisticated processes for measuring content performance. These measurements help us understand the behaviours and needs of your audience and assist us in developing key insights – insights which are then utilised to optimise your strategy, ultimately delivering an attractive ROI and ROO.

What do we measure?

  • Website statistics, including traffic, visitor breakdown and interactions with content.
  • Social media performance, such as tracking likes, shares, comments and engagement.
  • Persona measurement and qualification.
  • Blog subscription rates.
  • SEO metrics for keywords and overall performance in rankings.
  • Conversion rates from subscribers to leads (when part of a complete lead nurturing content strategy).

“Great Minds has worked with our regional office in Hong Kong since 2018, providing go to market and expansion strategies for our online platforms and particularly for our China online business."

Global fashion designer and manufacturer