Content Marketing Amplification

Content amplification strategies

• Brand-owned assets

  The easiest and most immediate way to amplify your content is through brand-owned assets. This includes sharing content on your website, blog, related microsites, social media and e-newsletters.

• Outreach

  Developing relationships with reputed bloggers and influencers or building networks with industry partner sites and online media is another way of amplifying content and growing your brand reach and readership.

• Outbrain

  This platform recommends articles (through an algorithm to identify what content the reader is most likely to consume and engage with) to relevant audiences across a range of established media and publisher sites.

• Paid social media amplification

  You’ll be surprised at how much advertising on social media – for example, a well-targeted LinkedIn Sponsored Update or Facebook Promoted Post – can help with amplifying content. The most successful social media amplification will always consider the nature of the content, the target audience and the platforms that will best communicate this.