Management consultants based in Sydney and Hong Kong
overview

Turning up the volume with content marketing amplification

Exceptional content will only get you so far. To see real results, you also need to tap into third-party content amplification tools. How do you engage these parties? By inspiring shares and driving traffic back to brand-owned assets. And how can this be achieved? By leaving the task to the content amplification experts at Great Minds

By working with us, you can expect to:

  • Expand the reach of your brand’s content.
  • Segment and target your audience on their preferred channels.
  • Build a social media following and site authority.
Strategies

Content amplification strategies

  • Brand-owned assets

    The easiest and most immediate way to amplify your content is through brand-owned assets. This includes sharing content on your website, blog, related microsites, social media and e-newsletters.

  • Outreach

    Developing relationships with reputed bloggers and influencers or building networks with industry partner sites and online media is another way of amplifying content and growing your brand reach and readership.

  • Outbrain

    This platform recommends articles (through an algorithm to identify what content the reader is most likely to consume and engage with) to relevant audiences across a range of established media and publisher sites.

  • Paid social media amplification

    You’ll be surprised at how much advertising on social media – for example, a well-targeted LinkedIn Sponsored Update or Facebook Promoted Post – can help with amplifying content. The most successful social media amplification will always consider the nature of the content, the target audience and the platforms that will best communicate this.

“Great Minds has worked with our regional office in Hong Kong since 2018, providing go to market and expansion strategies for our online platforms and particularly for our China online business."

Global fashion designer and manufacturer
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