We’ve had many brands walk through our doors (or more often we’ve walked through theirs) looking to jump into marketing; and they all have their reasons: brand awareness, demand generation, lead generation, thought leadership, meaningful engagement with their audience.
It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.
ADKAR is a goal-oriented change management model that permits its group groups to focus their actions on particular business outcomes. The model was primarily applied as a means for finding out if management actions like communications and guidance were giving the preferred outcomes all through organizational alteration.