Automating your sales and marketing process is not just a nice thing to do; these days, it’s an absolute must.
I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.
It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.
What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective.