Over the last few years, technology has changed a lot. The pace of change in technology is very fast.
The touch screen is the ideal PC interface that is fast replacing the mouse and keyboard. It’s the most preferred form of advertising, replacing the traditional print media. They are easy to install and operate, even for a person with limited computer skills.
By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.
The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge.
Great Minds is a management consulting firm with offices in Sydney and Hong Kong. We build business strategies and create content for websites, social media channels and video streaming platforms – content that is optimised for desktop, tablet and mobile. This optimisation can be for relevant keywords, tags, image alt-tags, A/B testing, automation and packed into 140 characters. It is visualised, reviewed and updated on a regular basis because when it’s online it’s easy to change and – like Trump’s tweets – possible to take down.