Management consultants based in Sydney and Hong Kong

Digital Marketing

Woman doing shopping online with digital tablet
Digital Marketing Digital Transformation Retail Sales and Marketing Strategy

Strategic challenges of successful eCommerce

eCommerce is strengthening, almost paradoxically, the identity of small groups, isolated communities and minority interests and driving them towards a...

Search Searching Online Network Website Concept
Lead Generation Sales and Marketing Search Engine Optimisation WordPress

Why good SEO should not be overlooked

In the past years, though the digital landscape has gone through a dramatic transformation, SEO continues to be an important and effective marketing strategy.

happy black woman using the check-in machine at the airport gett
Digital Transformation Retail Sales and Marketing Transformation

Engage and connect with your customer using digital signage

The touch screen is the ideal PC interface that is fast replacing the mouse and keyboard. It’s the most preferred form of advertising, replacing the traditional print media. They are easy to install and operate, even for a person with limited computer skills.

Marketing department manager drawing chart
Content Creation Content Marketing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.

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Content Marketing Digital Transformation Sales and Marketing Transformation

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two.

Young lawyer discussing company strategy
Digital Marketing Digital Transformation Sales and Marketing Transformation

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge.

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Content Marketing Platform Digital Transformation Retail Transformation

Online to offline: Align digital to real-world experience

Great Minds is a management consulting firm with offices in Sydney and Hong Kong. We build business strategies and create content for websites, social media channels and video streaming platforms – content that is optimised for desktop, tablet and mobile. This optimisation can be for relevant keywords, tags, image alt-tags, A/B testing, automation and packed into 140 characters. It is visualised, reviewed and updated on a regular basis because when it’s online it’s easy to change and – like Trump’s tweets – possible to take down.

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