Management consultants based in Sydney and Hong Kong

Digital Marketing

Marketing department manager drawing chart
Content Marketing Content Writing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

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Content Marketing Digital Transformation Marketing Solutions

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

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Digital Transformation Retail

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a management consulting firm with offices in Sydney and Hong Kong. We build business strategies and create content for websites, social media channels and video streaming platforms – content that...