Management consultants based in Sydney and Hong Kong

Content Marketing

The UX team is designing an application for smartphones with a laptop in a modern office.
Content Marketing Marketing Automation Sales and Marketing Search Engine Optimisation

7 common content marketing mistakes to avoid

Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform,...

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Content Creation Content Marketing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.

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Customer Acquisition Sales and Marketing

Five ways marketing can directly benefit your sales team

We’ve had many brands walk through our doors (or more often we’ve walked through theirs) looking to jump into marketing; and they all have their reasons: brand awareness, demand generation, lead generation, thought leadership, meaningful engagement with their audience.

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Content Marketing Digital Transformation Sales and Marketing Transformation

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two.

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Content Marketing Digital Transformation Sales and Marketing Transformation

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.

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Content Marketing Sales and Marketing

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.

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Digital Transformation Sales and Marketing Transformation

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective.

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Sales and Marketing

Made in Asia: Rethinking Diaspora Marketing

Diaspora marketing is an often-overlooked marketing approach that can tap into culturally rich markets. Is it experiencing a revival?

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Sales and Marketing

Embrace live video, the results are worth it.

Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up.

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Content Marketing Content Marketing Platform Sales and Marketing

What is a Content Marketing Strategy

The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.

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