The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.
Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audiences in their preferred channels with material that appeals to their needs, interests and aspirations. It also can help you build conversions, but that’s not what this blog is about.