By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.
You’ve written another flawless, grammatically correct and succinct article, but it’s not getting the engagement you want. So what’s the problem? It could be your content is missing that crucial ingredient: a unique angle.
With so many people involved in creating and approving copy, it can be difficult to maintain coherence and quality. A watertight brief will be your saviour.