Management consultants based in Sydney and Hong Kong

Content Briefs

Marketing department manager drawing chart
Content Marketing Content Writing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

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Tools & Trends

Crafting collaborative editorial: Align your priorities for success

With so many people involved in creating and approving copy, it can be difficult to maintain coherence and quality. A watertight brief will be your saviour. Companies have brand guidelines to adhere to and, in ...