Management consultants based in Sydney and Hong Kong
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Digital Transformation Marketing Solutions Retail

Engage and connect with your customer using digital signage

The touch screen is the ideal PC interface that is fast replacing the mouse and keyboard. It’s the most preferred form of advertising, replacing the traditional print media. They are easy to install and operate, even for a person with limited computer skills. Touch screen digital signage can be directly displayed using a monitor (LCD/LED/Plasma) by simply mounting them on a wall or a ceiling indoors. In public places, it is mounted in a kiosk for outdoor advertising or information dissemination.

Kiosk, Your Touch Screen Guide

The compact, colourful and attractive terminals found in public places that provide data at the touch of a finger are called Touch Screen Kiosks. These can integrate different types of technology, the most common being the digital signage. Touch Screen Kiosks are used in public places like shopping centres, airports, bus and railway terminals, health care facility, restaurants, museums, fitness centres, spas, retail units, education, art galleries and many more. They are the most ubiquitous information dispensing devices. Shopping centres, airport or rail terminals and huge retail centres are the most confusing places to find one’s way around. The kiosk also acts as a way-finding system, mounted with a site plan and navigation system, it gives a virtual tour around the site, showing the customer their current location and guiding them to their destination. Kiosks aim at helping people find what they are looking for, quickly and simply all by themselves, a digital DIY device.

Your Menu Card Goes Digital

Digital menu boards are the best kind of digital advertising. It effectively engages the attention of your customers, reducing the perception of waiting time. It helps in instantly customizing menus by automated content to display the multiple day-parting of menus. Real-time content and dynamic messaging helps improve sales and increases customer satisfaction. Customers are informed about the nutritional content and are able to make an informed choice about what they eat. Menus can be changed and displayed with updated prices without any extra printing charges. Most fast food and self-service restaurants are upgrading to a hassle-free, digital menu board to offer an enhanced customer experience.

Plan Your Multimedia Content

The presentation content is designed after taking into account the place of installation, the interests of the user, theme and mood of the content and level of participation or interaction. The multimedia content integrates different media forms like rich text, animated graphics, photographs, videos, maps, menus and diagrams with background music and colourful layouts. This multimedia content is then uploaded and displayed in a media player/ digital engine (generally a computer or monitor).

Digital signage, kiosk has revolutionized communication, by offering a dynamic and engaging digital experience.

Source by Luke Harper