By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.
We’ve had many brands walk through our doors (or more often we’ve walked through theirs) looking to jump into marketing; and they all have their reasons: brand awareness, demand generation, lead generation, thought leadership, meaningful engagement with their audience.
I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.
It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.
Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft.
The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge.
What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective.