The development of the annual marketing strategy, whether it is for an internet/eCommerce business or offline business, should be done at the end of the year.
Over the last few years, technology has changed a lot. The pace of change in technology is very fast.
The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge.