The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.
Great Minds is a management consulting firm with offices in Sydney and Hong Kong. We build business strategies and create content for websites, social media channels and video streaming platforms – content that is optimised for desktop, tablet and mobile. This optimisation can be for relevant keywords, tags, image alt-tags, A/B testing, automation and packed into 140 characters. It is visualised, reviewed and updated on a regular basis because when it’s online it’s easy to change and – like Trump’s tweets – possible to take down.