Management consultants based in Sydney and Hong Kong

Content Marketing

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Content Marketing Marketing Automation Sales and Marketing Search Engine Optimisation

7 common content marketing mistakes to avoid

Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform,...

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Content Creation Content Marketing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.

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Content Marketing Digital Transformation Sales and Marketing Transformation

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two.

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Content Marketing Digital Transformation Sales and Marketing Transformation

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.

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Content Marketing Sales and Marketing

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.

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Content Creation Content Marketing Sales and Marketing

7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft.

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Content Marketing Content Marketing Platform Sales and Marketing

What is a Content Marketing Strategy

The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.

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Content Marketing Digital Transformation Sales and Marketing Transformation

How to simplify the dreaded approvals process

Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audiences in their preferred channels with material that appeals to their needs, interests and aspirations. It also can help you build conversions, but that’s not what this blog is about.

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Content Marketing Sales and Marketing

The rise of the Aperol Spritz; how did they do it?

Be seduced by the spritz this summer and experience the escapism that a well-executed marketing campaign creates.

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Content Marketing Sales and Marketing

What your brand can learn from the Starbucks Unicorn Frappuccino

Recently I’ve been thinking about my content consumption habits. About how I, a millennial Gen Y woman, view and consume marketing and content. Working in content marketing means I’m a little more ‘woke’ (as millennials would say) about marketing tactics aimed at me, but what fascinates me, even more, is what interests the next generation.