Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform,...
By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.
I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.
It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume. It’s particularly tough for those of us who favour flamboyant prose. Fear not, there’s hope for even the staunchest guardians of grandiloquence.
Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft.
The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.
Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audiences in their preferred channels with material that appeals to their needs, interests and aspirations. It also can help you build conversions, but that’s not what this blog is about.
Be seduced by the spritz this summer and experience the escapism that a well-executed marketing campaign creates.
Recently I’ve been thinking about my content consumption habits. About how I, a millennial Gen Y woman, view and consume marketing and content. Working in content marketing means I’m a little more ‘woke’ (as millennials would say) about marketing tactics aimed at me, but what fascinates me, even more, is what interests the next generation.