Management consultants based in Sydney and Hong Kong

Content Marketing

Marketing department manager drawing chart
Content Creation Content Marketing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

GettyImages-480812651_super
Content Marketing Digital Transformation Sales and Marketing Transformation

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

1104
Content Marketing Digital Transformation Sales and Marketing Transformation

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause. According to its analysi...

GettyImages-452959733_medium
Content Marketing Sales and Marketing

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to co...

GettyImages-184313618
Content Marketing Content Marketing Platform Sales and Marketing

What is a Content Marketing Strategy

Let’s start with content marketing: The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels i...

Serious businessman signing contract
Content Marketing Digital Transformation Sales and Marketing Transformation

How to simplify the dreaded approvals process

Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audien...

Alcoholic Aperol Spritz Cocktail
Content Marketing Sales and Marketing

The rise of the Aperol Spritz; how did they do it?

Be seduced by the spritz this summer and experience the escapism that a well-executed marketing campaign creates. On hot, hazy summer evenings in London, I have noticed a trend. Everywhere, from grassy city par...

PHOTO: MOHAMMAD KHURSHEED/REUTERS
Content Marketing Sales and Marketing

What your brand can learn from the Starbucks Unicorn Frappuccino

Recently I’ve been thinking about my content consumption habits. About how I, a millennial Gen Y woman, view and consume marketing and content. Working in content marketing means I’m a little more ‘woke’ (as mi...

business-people-P6R6AW6
Content Marketing Platform Digital Transformation Retail Transformation

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a management consulting firm with offices in Sydney and Hong Kong. We build business strategies and create content for websites, social media channels and video streaming platforms – content that...

business-meeting-in-cafe-PVHARUV
Content Creation Content Marketing Sales and Marketing

How finding the right interviewee can make or break your content

You’ve written another flawless, grammatically correct and succinct article, but it’s not getting the engagement you want. So what’s the problem? It could be your content is missing that crucial ingredient: a u...