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Content Marketing

Marketing department manager drawing chart
August 21, 2019

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.

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Category Execution
August 9, 2019

Over the last six years – I’ve seen some of the best and worst content marketing programs and plenty in between. And it’s long fascinated me what it is that differentiates the two.

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August 9, 2019

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause.

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August 9, 2019

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to consume.

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Brand Strategy
August 9, 2019

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft.

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Young lawyer discussing company strategy
August 9, 2019

The digital marketing landscape is constantly changing, so keeping up with best practices across various platforms, tactics and strategies can be difficult.

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Video Equipment in Action
August 9, 2019

Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up.

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Prototyping - Great Minds Consulting
August 9, 2019

The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels is so widespread on powerful devices and computers with lightning-fast internet that we are ‘always on’.

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Category Management - Great Minds Consulting
August 9, 2019

Content marketing is appealing to any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audiences in their preferred channels with material that appeals to their needs, interests and aspirations.

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