Management consultants based in Sydney and Hong Kong

Sales and Marketing

Talking about business
Business Process Improvement Marketing Automation Sales and Marketing Strategy

How To Add Automation To Your Business Processes

Automating your sales and marketing process is not just a nice thing to do; these days, it’s an absolute must.

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Digital Transformation Retail Sales and Marketing Transformation

Engage and connect with your customer using digital signage

The touch screen is the ideal PC interface that is fast replacing the mouse and keyboard. It’s the most preferred form of advertising, replacing the traditional print media. They are easy to install and operate, even for a person with limited computer skills.

Marketing department manager drawing chart
Content Creation Content Marketing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

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Customer Acquisition Sales and Marketing

Five ways marketing can directly benefit your sales team

We’ve had many brands walk through our doors (or more often we’ve walked through theirs) looking to jump into marketing; and they all have their reasons: brand awareness, demand generation, lead generation, tho...

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Content Marketing Digital Transformation Sales and Marketing Transformation

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

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Content Marketing Digital Transformation Sales and Marketing Transformation

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause. According to its analysi...

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Content Marketing Sales and Marketing

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to co...

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Sales and Marketing

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft. With brands favouring digital conte...

Young lawyer discussing company strategy
Digital Transformation Sales and Marketing Transformation

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and trai...