Go-to-Market

For Lean implantation to be successful, there must be a balance between two important components of Lean- the hardware & the software.

Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform, educate and engage your audience while building authority in the eyes of your audience.

In the past years, though the digital landscape has gone through a dramatic transformation, SEO continues to be an important and effective marketing strategy.

The development of the annual marketing strategy, whether it is for an internet/eCommerce business or offline business, should be done at the end of the year.

Social media has become an integral part of our day-to-day lives and businesses are making the most of relevant platforms. Today we will try to anatomize tips on social media for small businesses.

Before getting into Account-based Marketing (ABM), let's see how sales personnel get business without it. Imagine that you want to make a sale for your company.

The touch screen is the ideal PC interface that is fast replacing the mouse and keyboard. It's the most preferred form of advertising, replacing the traditional print media. They are easy to install and operate, even for a person with limited computer skills.

A change initiative involves a concerted, consistent effort at various levels. The Top Management and Board of Directors are as important to the process as is the change agent, the sponsors, the steering committee and the people at large.

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works.

We’ve had many brands walk through our doors (or more often we’ve walked through theirs) looking to jump into marketing; and they all have their reasons: brand awareness, demand generation, lead generation, thought leadership, meaningful engagement with their audience.