Management consultants based in Sydney and Hong Kong

Category management is at the heart of a commercial strategy.

We help organisations take a category approach to ensure integration of
consumer strategy/activation, shopper strategy/activation, sales strategy/customer execution.


Our focus must be on a 3-way "win".

A category centric view of the world brings shopper, retailer and manufacturer needs together. Delivered at the point of purchase.

  • Category Strategy

    We will work with you to define the pathway to success for your categories vision, insights, strategy, tactics.

  • Category Execution

    We will ensure that you’re plans are being executed with excellence.

    Support you in category development including range reviews, promotional evaluation and key business drivers: Distribution, Price, Shelf and Merchandising.

  • Shopper Activation

    We will ensure you maximise shopper Insights in your activation.

    Understanding shoppers is key to unlock category growth. We can work with your insights to understand shopper motivations, behaviours and how this influences the path to purchase.

  • Research

    We can work with organisations to utilise existing research and syndicated data to understand what is happening and find the answers. This involves detailed market, shopper, consumer assessment to generate key insights to help identify opportunities and issues.

“Great Minds has worked with our regional office in Hong Kong since 2018, providing go to market and expansion strategies for our online platforms and particularly for our China online business."

Global fashion designer and manufacturer