Management consultants based in Sydney and Hong Kong

Content Marketing

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Content Marketing Content Writing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

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Content Marketing Digital Transformation Marketing Solutions

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

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Content Marketing Digital Transformation Marketing Solutions

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause. According to its analysi...

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Content Marketing Marketing Solutions

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to co...

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What is a Content Marketing Strategy

Let’s start with content marketing: The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels i...

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Content Marketing Digital Transformation Marketing Solutions Tools & Trends

How to simplify the dreaded approvals process

Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audien...