Marketing Solutions

ThinkProgress Content Hub for Lenovo

To develop and execute an ‘always-on’ content marketing strategy which incorporated big picture campaign management to:

  • Increase the quality of the lead pipeline and the value of sales.
  • Generate a pipeline of qualified, warm leads for sales to follow up.
  • Strengthen brand awareness and increase predisposition to Lenovo and demand for Lenovo products.
  • Position Lenovo as thought leaders in the technology industry.
Lenovo Think Progress screenshot
Marketing Solutions

Building a global content repository

Localised content targeting technology decision-makers (TDMs) across 13 major markets.

The integrated strategy combined content marketing, native advertising, social media, email marketing and marketing automation to target technology decision-makers (TDMs) across 13 major markets. With original branded content published in seven languages.

Content Marketing Platform Analytics