Through research of more than 1000 Australian organisations, which identified growth, cost management and customer engagement as the top business goals for 2014, Canon saw that one of the biggest challenges for small to medium businesses (SMBs) is finding the time to keep up with the latest trends while managing and operating their businesses.
Tasked with providing content marketing services to help build a platform for Australian SMBs. The platform would act as a source of news and expert insights to help SMBs navigate the rapidly changing technology and workplace environments.
