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Helping Breville’s global GTM operations achieve increased levels of efficiency.


Breville has been delivering kitchen products to more than 70 countries around the globe for over 90 years

Over the past 90 years Breville has grown to become an iconic Australian brand and has enhanced people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to over 50 countries around the globe. 

It started in 1932 when Henry Norville and Bill O’Brien joined forces and surnames to create the Breville manufacturing company. With a long history of manufacturing skill and expertise, the Breville brand truly became a household name when their original sandwich toaster hit Aussie shelves in 1974. With more than 400,000 units sold in Australia in its first year—which means roughly 1 in 6 households owned a Breville-branded sandwich toaster—the Breville brand became an immediate household name.

Breville went on to release the sandwich toaster in the UK and other locations with similar success. Their sandwich toasters were so successful that many people adopted the word ‘Breville’ as shorthand for any toasted sandwich. Now, many years after their humble sandwich toaster, Breville manufactures a wide range of products including blenders, food processors, stand mixers, kettles, toasters, coffee machines, and so much more. Manufactured to be innovative, affordable, and unique, Breville products offer you easy-to-use designs and long-lasting quality.

Breville is the kitchen appliance brand that engages people with ‘food thinking’. Delivering innovation and insights that empower people’s potential to do things more impressively or easily than they’d thought possible in their own kitchen.

Breville Logo - Great Minds Case Study
Retail, Machinery & Equipment
Practice Area
Go to Market Strategy, Technology Advisory
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Case Study

Unlocking the benefits of the Atlassian Product Suite by implementing Jira Work Management and Confluence for a global workforce

The Breville GTM team aimed to implement a new standard for their global marketing and regional marketing teams’ processes with the help of technology.

At the time, the majority of processes were driven through multiple, disconnected applications. These applications were in place to aid in project management, portfolio management, requests, documentation, and communication across the go to market team including marketing (global and regional), product development, category management, internal and external creative agencies.

These cross-functional areas are crucial for the Breville’s product launch strategy (Launch 2.0) and consolidation was crucial to better visibility, meaningful reporting, and streamlined communication between the teams and the leadership team.

The goal of the engagement was to reduce the number of applications in order to centralise the project management of new product launch deliverables using the Atlassian product suite. This effort was to also provide clearly defined roles and responsibilities, processes and collaboration.

1. Discovery

Our team worked with Breville as an internal trusted advisor, helping the Breville GTM team embrace change and align its global launch strategy with technology. Partnering with Atlassian, our team delivered the end-to-end implementation of project management and process delivery to Breville via Atlassian Jira Work Management, Jira Service Management and Confluence platforms.

As a part of discovery, our implementation team met and gathered the current (as is) process and built frameworks for the future way (will be).

2. Implementation

Prior to going live, our team carried out 3 x proof of concept builds in a sandbox environment to validate the right path from discovery to implementation and align on the right implementation framework. The 3 proof of concepts were reviewed based on a pre-determined success criteria and rolled into one final solution.

Our implementation used the Great Minds asset delivery framework to capture the end-to-end process of new product launch from brief to strategy planning and execution. Across the Atlassian suite, we worked with the following products:

  1. Jira Work Management: Creating projects, deliverables (initiatives), tasks (issues) and subtasks. Automatically delegating, calculating and setting start and end dates based on launch strategy and business parameters. 
  2. Confluence: In a defined and dedicated space, confluence pages capture the strategy, approach and execution parameters as the source of truth.

3. Result

Post handover, the Breville team will continuously improve and iterate the Jira Work Management and confluence implementation to capture as much of the rest of Breville’s business as possible.

Our implementation was designed to adapt to Breville’s strategy and scale across the business to capture and to accelerate the delivery of information, data and resources for business.

A testament to our hard work, our implementation for Breville was showcased at the Atlassian Team 23 global conference in Las Vagas, attended by 4500 Atlassian customers, partners and industry experts.

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